The PEI Liquor Control Commission is pleased to announce the renewal of its commitment to MADD Canada and will sponsor presentations of their newest School Assembly Program presentations Damages and Dommages in high schools across the province during the month of March 2012.
MADD Canada is seeking to reduce the number of young people being killed and injured on our roads with its 2011-2012 program presentations. The English language version Damages and in French Dommages are hard hitting, emotionally charged fictional courtroom dramas that revisit decisions the accused made one tragic night. Each is reminiscent of stories that Canadian courtrooms hear far too often and conclude with victims sharing their very personal and devastating stories with the audience.
“We are pleased to continue our support of MADD Canada and help it bring this important message to senior high school students in Prince Edward Island,” announced Hon. Robert Henderson, minister responsible for the PEI Liquor Control Commission. “This funding will ensure that students in nine high schools across the province will be educated on the dangers and consequences of impaired driving.”
Young drivers are at particularly high risk with road crashes representing the number one cause of teen death in Canada. Unfortunately, alcohol is a factor in approximately 50% of those crashes. “Reaching out to students and youth is crucial to our mission to stop impaired driving because those age groups are at such increased risk,” said MADD Canada President Denise Dubyk. “Through Damages and Dommages, we hope to educate students and give them the facts and tools they need to make safe choices that help protect them and their peers from impaired driving.”
The School Assembly Program is one of MADD Canada’s largest and furthest-reaching programs. Damages and Dommages are expected to reach one million students across the country by the end of the 2011-2012 school year.
“MADD Canada is proud to continue its partnership with the PEI Liquor Control Commission to deliver this important program,” Ms. Dubyk said. “Thanks to their generous support, we can reach out to students in PEI to emphasize the risks of impaired driving and encourage safe and sober driving habits.”