Provincial tourism marketing efforts in 2011 will focus on unique, innovative ways to promote Prince Edward Island while building on past successes, says Tourism and Culture Minister Robert Vessey.
Minister Vessey said, “Today’s marketing launch gives everyone an idea of how we plan to market our new cultural tourism initiatives, such as the Island Fusion Festival and Arts and Heritage Trail, while continuing to successfully promote our existing tourism offerings.”
The 2011 Marketing Plan was launched Thursday at the TIAPEI Annual Conference in Charlottetown. Marketing efforts will continue to be focused on markets in Ontario, Quebec, the Maritimes and the United States, along with an emphasis on traditional demand generators such as culinary, culture, golf, and meetings and conventions.
“I’m very excited about our new focus on public relations/media relations and social media as part of a fully integrated marketing plan. We get to tell people about PEI using authentic Island stories and experiences, through the latest social networking technologies. We will also be revamping our tourism website with a new look and feel, and that will be great for getting information out to visitors,” said Minister Vessey.
Kevin Murphy, Chair of the Tourism Advisory Council (TAC), supports the Department of Tourism and Culture’s new model for account management services. “The new ad agency model is industry-leading and better suits our needs. We are pleased with the new team and the campaign they’ve developed to capitalize on opportunities for growth, particularly in Ontario and Quebec,” said Mr. Murphy.
For more information on the Tourism and Culture Marketing Plan for 2011, you can visit the department’s website at www.gov.pe.ca/tourism.