Who Better Than Lorie Kane to Promote PEI Golf?

A new golf commercial has hit the television airwaves in the Maritimes featuring Prince Edward Island’s most renowned pro golfer, Lorie Kane. The 30-second advertisement features Ms. Kane casually conversing with the viewer, inviting them to visit PEI to golf any of our 25 courses from tip to tip.

“It is a great honour to have Lorie as our ambassador for the golf product on Prince Edward Island,” noted Philip Brown, Minister of Tourism. “She captures the friendly character of Islanders with her natural ease which you can sense in the commercial. She speaks from the heart. We are as proud of Lorie as she is of the Island. It was a perfect fit.”

Golf courses on Prince Edward Island have captured the title of Canada’s number one golf destination; and as Lorie notes in the commercial, “Why play a course when you can play an entire Island?”

The commercial, which began airing this week and will run for eight weeks, was created in partnership with Tourism PEI and Golf PEI and can be viewed online at www.peiplay.com/2005tv.