Tourism PEI Supports Island Tourism Initiatives

* Tourism [to Jan 2010]
Tourism Minister Greg Deighan announced today that his Department has assisted 30 projects under its new Tourism Investment Fund. The Province has committed a total of $500,000 to tourism development initiatives across the Province.

"These investments are intended to broaden PEI's appeal as a destination and help spread the economic benefits of tourism throughout the Island," said Minister Deighan. "A key objective for the Province and the Island's tourism industry is to lengthen our peak season, and research indicates that we are starting to see more visitors in both the spring and fall. Many of the projects supported by the Tourism Investment Fund focus on shoulder activity," said Mr. Deighan.

"The projects supported by the Tourism Investment Fund are well suited to today's market. Festivals and events, culture, outdoor activity, sporting events, and eco-tourism are all high on the list of interests to our visitors. Moreover, these types of products and the marketing that supports them will help us to attract new tourists," said Mr. Deighan.

Major events included on the list of 30 projects include: the Jeux de 'Acadie 2001, the Karcher Jr. Canadian Curling Championships to be held next winter, and the grand opening at Founders' Hall held on June 28.

The Minister explained that the Tourism Investment Fund was established by the Province earlier this year when the former Canada/PEI Cooperation Agreement for Tourism Development expired. The Tourism Investment Fund provides grant assistance of up to 60 percent of eligible tourism projects. The fund is available to tourism industry organizations and community groups.

"The success of PEI's tourism industry over the past five years is a direct result of the strong partnership that has been forged between the Province and industry. The Tourism Investment Fund is another example of our commitment to working with our tourism industry," said Mr. Deighan.

The Minister explained that the Tourism Investment Fund is one of several programs offered by his Department. Others include: The Reunion Assistance Program, the Quality Renewal Program, the Tour the Island Program and the Island Welcome Centre Program to name but some. Information about these and other Tourism PEI programs and services are available by calling Tourism PEI at 368-5540.

The following is a list of the 2001-2002 projects supported through the Tourism Investment Fund:

Bluegrass & Oldtime Music Festival

Bridgefest 2001

Canadian Sr. Men's Fast Pitch Championships

Canadian Youth Sailing Championship

Heritage Festivals

Founders' Hall Opening

Cardigan Fish Hatchery

College of Piping Celtic Festival

Don Messer's Violin

Festivals & Events PEI

Golf Cup Parade

Home Grown Festival

Indian River Festival

Premier Soccer Tournament

International Shellfish Festival 2001

Jeux de l'Acadie 2001

Karcher Junior Canadian Curling Championships

Kensington Railyards Development

Meetings PEI

Northumberland Strait Marketing Group

Red Clay Bluegrass Music Festival

Road to Rollo Bay

Sport PEI

Storms, Shipwrecks and Sailcloth

PEI Storytelling Festival

Summerside & Area Tourist Association

Trailfest

Victoria Theatre

Women's Institute Legacy Bike Tour

Wintertide (Victorian Winter Festival)

Media Contact: Ron MacNeill