Ten lucky winners of the 2004 “Tour the Island” program will soon receive a memento of their vacation on Prince Edward Island this past summer. The initiative is designed to encourage both visitors and Islanders to travel and experience the Island with the bonus of qualifying to win a prize of Island souvenir apparel. The three Island tours have proven very popular over the years with this year’s total ballot count of approximately 1,450 – twice as many as the ballots received in 2003.
There are three types of tours: The Tip-To-Tip Tour invites participants to visit the East Point Lighthouse Craft Shop and the North Cape Interpretive Centre and receive a “Tip-to-Tip” ribbon at one end of the Island and a certificate at the other; the Lighthouse Lovers Tour welcomes participants to visit at least four of the seven lighthouses listed in the Lighthouses of Prince Edward Island brochure, have the brochure stamped, and receive a Lighthouse Lovers Certificate; and the newest of the three tours, the Beauty and the Beach Tour beckons participants to visit at least four of eight provincial park beaches included on the tour and locate the “Supervised Beach” sign where they find all the necessities to create a duplicate of a brass insignia for that specific beach. Upon completion of four or more duplicates from different beaches, participants present the sheet to a staff member at any Provincial Visitor Information Centre to receive a special “Island” souvenir as well as a ballot to enter the draw for P.E.I. apparel.
“The promotion encourages visitors to travel to locations all across the Island,” said Philip Brown, Minister of Tourism. “It’s a great incentive to promote locations that both visitors and Islanders might not have considered without the campaign.”
Winners for the 2004 summer season included travellers from North Carolina, South Carolina, Massachusetts, Ontario, Nova Scotia, and Prince Edward Island.
The Tour The Island promotion runs from mid-June to October 15. The contest will run again in 2005 so get your itinerary ready and fill out your ballots, you could be the next winner!