A company that creates text messaging based marketing campaigns and electronic games is setting up shop in Charlottetown. Magnet Games Marketing Inc and its spin off, Magnet Mobile Media, will design leading edge content that can be incorporated into games, entertainment and promotional advertising to be delivered through the wireless communication industry and online media.
Text messaging allows mobile wireless customers to quickly send, receive and view text messages using the wireless phone's keypad and screen. Canadians currently send more than one million text messages each day. Magnet Mobile Media will capitalise on this growing trend.
"The cellular phone has become much more than just something to talk on, with applications like video games and text messaging emerging as the newest trends in North America," said Development and Technology Minister Mike Currie. "This company will help to stake out a place for Prince Edward Island in this rapidly growing area and will provide employment to IT and communications professionals."
In Prince Edward Island, Magnet Mobile Media will continue its text messaging campaigns and will also develop games for cellular phone and video games consuls. The company also intends to develop a Web site from which, for a daily or monthly charge, people can download full 3D quality video games.
The company will have its headquarters in the Atlantic Technology Centre and intends, over the next three years, to employ 30 people.
"We are extremely excited about the move to Charlottetown. The Atlantic Technology Centre is most certainly one of a kind in Canada, and the facilities it offers are key to quick growth within this rapidly emerging sector. We look forward to a long and mutually beneficial relationship with the province of PEI," said Stan Davidson, president of Magnet Games Marketing.
The total project will be worth approximately $3.3 over three years, including payroll and local purchasing. Technology PEI will contribute up to $300,000 tied to job and wealth creation.
Technology PEI is the Government of Prince Edward Island's lead agency in the development, adoption and use of information technologies in business and community in the province.