The Prince Edward Island Liquor Control Commission (PEILCC) and the Atlantic Salmon Conservation Foundation have launched a new fundraising initiative Island Rivers – Worth Protecting.
Throughout the campaign, participating suppliers will donate up to $1 from the sale of selected brands at PEILCC retail outlets. The Atlantic Salmon Federation Foundation will use these funds to help support river conservation projects across the Island. Signage promoting this initiative, including the featured products can be found in all 19 PEILCC retail outlets across the province.
“The PEI Liquor Control Commission is pleased to support the efforts of the Atlantic Salmon Conservation Foundation in our province,” said Robert Vessey, minister responsible for the PEI Liquor Control Commission. “The commission has entered into a five-year commitment with the foundation which we are confident will significantly enhance restoration of Island streams and rivers.”
“We are very happy to partner with the PEILCC and to benefit from new funds that will assist the six projects currently helping to protect, preserve and upgrade Island rivers,” said Stephen Chase, executive director of the Atlantic Salmon Conservation Foundation. “As a non-profit organization dedicated to improving and strengthening the conservation of Atlantic salmon and river habitat, we look forward to continuing our work on these environmental projects.”
Island Rivers – Worth Protecting started Wednesday October 5 and will run through until November 1 in PEI Liquor Control Commission retail outlets across the province.