Prince Edward Island Beer Festival at the Charlottetown Event Grounds

The Prince Edward Island Beer Festival, produced by the Prince Edward Island Brewing Company, will take place September 6 - 7, 2013. This revamped event, part of the Fall Flavours Festival, will be focussed on educating visitors and Islanders alike on the art and craft of brewing and tasting beer. The festival will feature over 75 beers, VIP packages, food pairings and late night entertainment on the beautiful Charlottetown waterfront. Tickets are now on sale at www.peibeerfest2013.com, www.boxofficepei.com or at 1-877-569-7767.

“The Prince Edward Island Liquor Control Commission is pleased to see this event included in the Fall Flavours Festival,” said Hon. Robert Henderson, minister responsible for the PEI Liquor Control Commission. “The Prince Edward Island Beer Festival will offer its guests the opportunity to experience a variety of products through education, sampling and food pairing.”

The Festival kicks off with a tasting session on Friday from 6 - 9 p.m. ($40) and will feature two tasting sessions on Saturday, the first from 2 - 5 p.m. ($30) and then later from 6 - 9 p.m. ($40). Guests attending the 6 - 9 p.m. tasting sessions will also receive free admission to the late night entertainment, taking place at the Charlottetown Event Grounds. Tickets to attend the late night entertainment only, taking place each evening from 9 p.m.- 1 a.m., will be available for $20 each. Late night entertainment will be announced very soon!

The Prince Edward Island Beer Festival is also offering VIP packages including special programming at the PEI Brewing Company from 4 - 6 p.m. before each evening’s tastings sessions ($99). The PEI Brewing Company will provide you with a behind the scenes tour of the brewery, guided by our brewers themselves giving you opportunity to seek out any hidden recipes and techniques! The brewers will be in the hot seat, ready to answer all of your beer and brewery questions. There will be complimentary food and beer-pairing treats inspired by our Island brews and a merchandise gift pack to take home. Transportation on our PEI Brewing Company shuttle will be provided to the event grounds just in time for the start of the 6 p.m. tasting session.

Jeff Squires, President of the PEI Brewing Company and the PEI Beer Festival is thrilled that this festival is coming together. “We are very excited for this festival, it’s less than a month away! Craft beer is becoming a culture to many people and we feel, as a brewery, that we need to expand people’s beer knowledge through fun and engaging activities. Similar festivals across the country are becoming events that shouldn’t be missed and we are trying to make PEI a destination for beer lovers. Being a part of the Fall Flavours Festival shows that people are starting to understand the craft of brewing and how, much like food preparation, there is so much to be learned and enjoyed.”

Breweries confirmed to date include Amsterdam Brewery, Carlsberg Brewery, Garrison Brewing Company, Labatt’s, McAuslan Brewery, McClelland Premium Imports, Mill Street Brewing Company, Molson Coors, Moosehead Brewery, The PEI Brewing Company, and Sleeman’s Breweries!

What if you’re not a beer fan, but coming with friends? We have a Designated Driver Zone, an inviting and relaxing area to hang out and enjoy Pepsi products while spending your time at the festival – without alcoholic beverages – making a ride home for both you and your friends safe and stress free!

For more information on The PEI Beer Festival, please visit its social media pages on Facebook and Twitter or the new website at www.peibeerfest2013.com!

Social Media Links

Twitter: www.twitter.com/peibeerfest

Facebook: www.facebook.com/peibeerfest

PEI Beer Festival Ticket Pricing:

Event Time Price

Friday Tasting, 6 - 9 p.m. ~ $40

Friday Night entertainment only, 9 p.m. - 1 a.m. ~ $20

Saturday Tasting 1, 2 - 5 p.m. ~ $30

Saturday Tasting 2, 6 - 9 p.m. ~ $40

Saturday Night entertainment only, 9 p.m. - 1 a.m. ~ $20

Friday VIP, 4 p.m. - 1 a.m. ~ $99

Saturday VIP, 4 p.m. - 1 a.m. ~ $99

Media Contact: James MacLeod