June 30, 2014 The Prince Edward Island Liquor Control Commission (PEILCC) is getting set to launch its 4th annual fundraiser in support of the Red Cross, which will start Monday, June 30 and will continue through to July 31. Customers will be invited to make a donation at any of the 18 PEILCC corporate retail outlets during the course of the campaign. “Thanks go out to both our customers and employees for their continued support of this annual fundraising event,” noted Hon. Robert Henderson, minister responsible for the PEI Liquor Control Commission. “Campaigns like this help to ensure the Red Cross can continue to provide support across the province.” “Islanders and visitors alike have consistently demonstrated their generosity and support of our programs and services,” said Wendi Poirier, Fund Development Associate. “We welcome every opportunity to let Islanders know how the Red Cross is using their donations, made through initiatives such as that of the PEILCC, as a means to assist not only those affected by disasters but also through our other service offerings.”Media Contact: James MacLeod