For most people, a ride in a police vehicle results in jail time. The new artwork sported by a Charlottetown Police Services van clearly identifies the destination of those apprehended for impaired driving.
The image of a jail cell with the text “IMPAIRED DRIVERS END UP IN HERE” makes no mistake about the consequences when caught committing this avoidable crime.
“It is no secret that police across the Island are dealing with an increased number of preventable offenses due to impaired driving. We want to raise awareness around this issue and underscore the consequences of this crime,” explained Paul Smith, Charlottetown Police Services Chief.
“The Prince Edward Island Liquor Control Commission (PEILCC) is committed to encouraging moderation in the consumption of alcohol,” noted Hon. Robert Henderson, minister responsible for the PEI Liquor Control Commission. “This is one of many ways the PEILCC promotes the need for responsible use of its products in order to prevent needless accidents.”
Recent statistics show an increase of 7% in impaired driving convictions in 2012 in the greater Charlottetown area. Those spending time in the downtown area will notice increased and targeted patrols as part of the campaign to reverse this trend.
“This is an important initiative and collaboration between our Police Service and the Liquor Control Commission. It reinforces the importance of responsible use, a message essential to achieving a safer community,” said Councilor David MacDonald, Chair of the Protective and Emergency Services Committee.
Charlottetown Police Services and the PEI Liquor Control Commission are two of a number of stakeholders working together to prevent impaired driving in Prince Edward Island.