All Islanders are encouraged to explore Prince Edward Island through the eyes of a visitor this Tourism Month, says Tourism and Culture Minister Robert Henderson.
“Islanders are proud of our province and the unique experiences and products that make the Island a world-class destination,” said the minister. “I invite Islanders to spend some time this month and throughout the summer exploring our province and visiting the unique attractions in all regions of our province.”
In 2011, approximately 1.3 million visitors chose Prince Edward Island as their vacation destination. The industry employs more than 15,000 Islanders and accounts for about seven per cent of the province’s Gross Domestic Product, generating more than $40 million in provincial tax revenue.
“The tourism industry across Prince Edward Island remains strong, despite some recent challenges beyond our control such as gas prices and the economic climate,” said the minister. “I’m cautiously optimistic about the upcoming season – the Confederation Bridge and the Charlottetown Airport Authority are reporting very strong starts to the year.”
In recognition of Tourism Month, the second annual Islanders’ Choice Awards will showcase some of the attractions and locations suggested by listeners as some of the top spots during a promotion on Island radio stations Hot 105.5 and Ocean 100. These popular destinations will be profiled throughout the month of June on broadcasts in different regions of the province.
“Strategy 2015 calls for us to heighten awareness of the value of tourism on Prince Edward Island. Our tourism products, marketing initiatives, and international recognition of our Island beaches, coastline, culinary, golf and culture are a source of pride for many Islanders,” said John-Anthony Langdale, chair of the Tourism Advisory Council. “Tourism month is a great opportunity to celebrate that. The industry is not only a significant economic benefit, but it also contributes to our quality of life as Islanders.”
Beyond tax revenues, tourism builds a stronger provincial economy as visitors spend on activities such as culinary or cultural events, shopping, and accommodations. There are more than 1,100 tourism accommodation operators on Prince Edward Island, as well as additional tourism businesses, including restaurants, attractions and retail stores.
“Everyone knows someone involved in the tourism industry on Prince Edward Island, whether it’s a friend, family member or neighbour,” said the minister. “Tourism benefits all Islanders – revenues are invested in provincial services such as health care and education.”