Tourism PEI has teamed up with the PEI Rocket to promote Prince Edward Island at five different Quebec Major Junior Hockey League venues in the provinces of Quebec, Nova Scotia and New Brunswick. The promotion provides a winner in each venue with a special prize package trip to Prince Edward Island. In addition, Tourism PEI will provide an information booth to personally provide literature and brochures as well as promote the Island to interested potential travellers.
The prize draws, one per location, take place while the PEI Rocket are playing against the following teams:
Rimouski Oceanic January 26
Quebec Remparts February 4
Halifax Mooseheads February 16
Moncton Wildcats March 8
Gatineau Olympiques March 12
“This is a great way to take advantage of the popularity of the PEI based hockey team and increase the knowledge of our province as a great vacation destination,” said Philip Brown, Minister of Tourism. “Continuing to increase awareness in the marketplace will grow our visitations for coming years.”
Research has shown that the Quebecers and Maritimers are attracted to many attributes of Prince Edward Island, not the least of which is our easy access by car. Survey responses indicate that once they get here, the main attractions and activities that enticed them to the Island include seafood, camping, beaches, sightseeing, and the many experiences of the Acadian culture of the Island, all of which are promoted at the information booth.
The grand prize for the lucky visitor includes: return rail travel, compliments of VIA Rail Canada and a car rental from Budget Rent a Car for those travelling from Quebec; financial contributions towards the bridge and/or ferry as well as fuel costs for those travelling from New Brunswick or Nova Scotia; three nights accommodations from Rodd Hotels and Resorts; golf courtesy of Dundarave, one of the four provincially operated golf courses and a lobster dinner for two, compliments of the New Glasgow Lobster Suppers.
Playing on the well-known fact that Islanders have the very best in hospitality and hockey, this encourages spectators at the hockey venues to take a part in the contest and also convinces potential travellers that Prince Edward Island should be their vacation destination of choice for 2005. Details surrounding the contest can be found at the Tourism PEI website www.peiplay.com/rocket or by contacting Tourism PEI at (902) 368-5540.