Thanks to a newly translated Web site, Prince Edward Island's most distant market will now have easy access to up-to-date tourism information via the Internet. More than 20 pages of content at www.peiplay.com are now available in Japanese, allowing potential visitors from halfway around the world a chance to search for activities, transportation or general information in their own language, on their own time.
"It is expensive and time-consuming to send print Visitors Guides to Japan, and our toll-free number is effective only in North America," said Tourism Minister, Jeff Lantz. "This new Web site is an ideal marketing tool for the small but important market in Japan."
The site is accessible from the front page of www.peiplay.com, where Japanese script directs visitors to pages that outline Things to Do, Places to Stay and a Vacation Planner. The text on the "Getting Here" page has been specially adapted to the needs of residents to Japan and will eventually include references to partner tour companies. And of course there has been special attention paid to the pages related to L.M. Montgomery and Anne of Green Gables, a favourite among many young Japanese women.
Japan Communications of Toronto did the translation work and advised on special adaptations for this market. A representative of Tourism PEI will be on hand at "KANATA," the Canadian Tourism Commission's annual trade show in Japan next month, where he will actively promote this Web site to tour companies and consumers.