PEI Mussel King Launches Microwavable “Mussels in Minutes”

Economic Development and Tourism
P.E.I. Mussel King (1994) Inc. and its subsidiary PEI Mussel Farms Inc. produce, package, and sell PEI mussels to the world. The company has a reputation for developing and producing high-quality products, was named Trade Team PEI’s 2015 Exporter of the Year, and is now introducing an innovative new product and growing its farming operations to ensure long-term sustainability.

The Honourable Lawrence MacAulay, Minister of Agriculture and Agri-food Canada and Member of Parliament for Cardigan, on behalf of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister Responsible for the Atlantic Canada Opportunities Agency (ACOA), and the Honourable Heath MacDonald, PEI Minister of Economic Development and Tourism, today announced total repayable government funding of $925,000 for the companies.

PEI Mussel King has developed “Mussels in Minutes!” - pre-packaged mussels in a microwavable pouch with seasonings inside, producing a ready-to-eat product in three minutes. ACOA’s Business Development Program is providing $350,000 and PEI Century Fund $325,000 to enable the company to start full-scale production of the product. In addition, PEI Mussel Farms is purchasing automated mussel sock fillers to increase productivity and increase production to meet market demand, with $125,000 each from ACOA and PEI Century Fund.

Quotes

“I am pleased to announce federal support for these Island companies. PEI Mussel King is promoting the PEI brand in markets around the world and manages its business in a responsible and sustainable manner. I wish them every success with their latest innovative - and delicious - product line.”

- The Honourable Lawrence MacAulay, Minister of Agriculture and Agri-food Canada and Member of Parliament for Cardigan, on behalf of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister Responsible for the Atlantic Canada Opportunities Agency (ACOA)

“On behalf of the Province of Prince Edward Island, I am pleased to announce our support for PEI Mussel King, a worthy Island company that is developing innovative products for export. We are dedicated to working with the food industry here on Prince Edward Island to further improve our reputation as a premium producer and innovator in the food sector. PEI Mussel King’s latest product invention speaks volumes to the company’s creativity and innovation, and I congratulate them in their efforts.”

- Honourable Heath MacDonald, PEI Minister of Economic Development and Tourism

“In keeping with our company’s focus to develop innovative, value-added products, P.E.I. Mussel King is excited to launch Mussel in Minutes! This cook-in pouch of live mussels with vegetables offers a meal-in-a-bag solution for consumers who want to enjoy this gourmet treat without any fuss or clean-up.”

- Esther Dockendorff, President, P.E.I. Mussel King (1994) Inc. and Vice President, PEI Mussel Farms Inc.

Associated Links

http://www.peimusselking.com/

Media Contact: Sheila Kerry